Experience:
Head of BCW Transformation at BCW-Global (Based in London) 05/17 - Present:
Co-Founder, InsightOut Group, 09/16 - Current:
InsightOut Group creates data and analytical software and tools to help organisations:
Identify and manage top talent Provide real-time data on employee engagement Develop smarter communications channel strategies Create more engaging and creative content for internal communications and employer branding
Managing Director, Global Enterprises for W2O Group, (Based in Amsterdam & London) 04/15 - 09/16:
Achievements:
Interim Maternity Cover - Global Vice President of PR and Internal Communications for TomTom (Based in Amsterdam), 10/13 - 03/15:
Achievements:
Director of Public Affairs (Communications), Starbucks EMEA (Based in Amsterdam, Netherlands), 05/12 – 09/13, Left due to relocation of EMEA HQ:
Achievements:
Director of Middle East, Fleishman-Hillard (Based in Dubai, UAE), 01/11 – 04/12:
Achievements:
Group Account Director/Deputy General Manager at Hill & Knowlton, Qatar & KSA, 10/07 – 12/10:
Achievements:
Consultant at Six Degrees, Marlow, Bucks, 02/02 – 10/07:
Achievements:
Working Freelance for Arthur Andersen in Marketing/Business Communication, 10/2001-2/2002:
Achievements:
PR / Marketing Executive at Expect Publicity Ltd, Oxfordshire, 11/2000 – 9/2001:
Achievements:
QUALIFICATIONS:
Degree: BA Honours – American Studies and Business Studies, graduated in 2000 from Southampton University.
PERSONAL:
Enjoy photography, fashion, travel and sports. Greatest passion remains equestrian sports; actively involved in the equestrian world since the age of five. In 1997, represented Great Britain at International level and won a gold and bronze medal.
British National and holder of UK passport.
Head of BCW Transformation at BCW-Global (Based in London) 05/17 - Present:
- • Established BCW Transformation – building new capabilities within the global BCW business to support the diversification of BCW (WPP) business
- • Support global clients in developing and implementing M&A strategies to increase revenue/profits, and create stronger business performance
- • Leading transformation programs – modernising organisational functions and supporting agile working, building compelling employee engagement and culture strategies
Co-Founder, InsightOut Group, 09/16 - Current:
InsightOut Group creates data and analytical software and tools to help organisations:
Managing Director, Global Enterprises for W2O Group, (Based in Amsterdam & London) 04/15 - 09/16:
Achievements:
- Established significant new business pipeline across EMEA in under six months
- Set-up and led global partner network for W2O Group worldwide; ensuring the business could deliver full-service global campaigns
- EMEA leader of corporate communications, organisational change and internal communications, and crisis communications practice groups
- Led multiple campaigns for global clients, including: Sanofi, Velux, Intercept Pharmaceuticals, Linde Group, Sobi Pharmaceuticals
- Member of W2O/Twist Marketing global leadership team, and EMEA leadership team; leading 50 consultants
Interim Maternity Cover - Global Vice President of PR and Internal Communications for TomTom (Based in Amsterdam), 10/13 - 03/15:
Achievements:
- Led development and repositioning of global corporate positioning and communications strategy for consumer and business divisions worldwide (over 44 countries)
- Developed thought leadership campaign for business leaders; securing significant coverage in global media outlets such as Daily Telegraph, Sky News, BBC, Le Monde, CNBC, NY Times.
- Led global campaigns
- Securing print, broadcast and online coverage reaching over 1 billion consumers
- Successfully restructured global PR and marketing teams; creating significant cost savings
- Led global review of creative and corporate communications agency
- Developed new global internal communications strategy and campaigns - re-connecting over 4,000 global employees and senior leadership; including redesigning new intranet, and implementing company apps for employees
- Developed and led global CSR strategy and campaign
- Led global press office and social media functions
- Responsible for Crisis Communications
Director of Public Affairs (Communications), Starbucks EMEA (Based in Amsterdam, Netherlands), 05/12 – 09/13, Left due to relocation of EMEA HQ:
Achievements:
- • Member of EMEA leadership team, reporting to EMEA president
- Developed all brand campaigns across Europe, Middle East, Africa, Russia and Turkey
- Managed strategic relationships with licensed and franchised business partners, across 33 countries; ensuring consistent brand positioning and local relevance.
- Provided strategic support and guidance to EMEA President on critical issues such as; EMEA tax crisis, regional brand engagement issues, creating materials and content for global board meetings
- Developed and led EMEA CSR strategy; supporting business objective to become locally relevant and active in communities
- Led new internal communications strategy, supporting over 25,000 employees (partners), including employee investment fund
- Led EMEA press office function
- Responsible for Crisis Communications
Director of Middle East, Fleishman-Hillard (Based in Dubai, UAE), 01/11 – 04/12:
Achievements:
- Successfully restructured regional business, leading it to profit for the first time.
- Developed regional marketing and new business strategy to create sustainable business
- Created new practice groups for business; digital and social media communications, crisis management, internal communications. This created additional revenue streams for regional business
- Led and won new business pitches, securing global clients including: Oman Government and Huawei.
Group Account Director/Deputy General Manager at Hill & Knowlton, Qatar & KSA, 10/07 – 12/10:
Achievements:
- Supported General Manager in leading team of 35 consultants across multiple markets
- Managed global clients such as Qatar Financial Centre, Qatar First Investment Bank: Qatar Bank, QSTP, Microsoft, Logitech
- Developed launch event and marketing campaign for QFIB; securing Bill Clinton as guest speaker
Consultant at Six Degrees, Marlow, Bucks, 02/02 – 10/07:
Achievements:
- Led the agency’s largest client, Skype for 5 years; providing counsel to senior leadership and managing global communications campaigns
- Developed and managed European agency network for Skype
- Worked on global consumer accounts such as Symantec, Riso Gallo, and Now Airlines
Working Freelance for Arthur Andersen in Marketing/Business Communication, 10/2001-2/2002:
Achievements:
- Provided analytical support to lead management consultant for global DTI survey on the Biotec Industry – examining industry trends and company accounts, and interviewing company directors
PR / Marketing Executive at Expect Publicity Ltd, Oxfordshire, 11/2000 – 9/2001:
Achievements:
- Led In-house communications team for Logistix Kids Worldwide, the UK’s leading kid’s marketing consultancy. Developed consumer and B2B media campaigns to drive profile of business, leading to successful acquisition.
QUALIFICATIONS:
Degree: BA Honours – American Studies and Business Studies, graduated in 2000 from Southampton University.
PERSONAL:
Enjoy photography, fashion, travel and sports. Greatest passion remains equestrian sports; actively involved in the equestrian world since the age of five. In 1997, represented Great Britain at International level and won a gold and bronze medal.
British National and holder of UK passport.
